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Category Manager

Site Arla Foods

Arla Foods is seeking a Category Manager.

The Category manager will be responsible in building brand performance, grow brand equity and share by activating distinctive consumer/shopper insights through leading brand management.

Your mission at Arla Foods

In this role you will be responsible for :

  • Market understanding consumers, competitions, trends, medium
  • Identify, develop, and evaluate marketing strategy, based on Country objectives, market characteristics, and financials factors.
  • Develop and implement successful launch plan through strategies/consumers &shoppers insights in close cooperation with Regional Category Manager
  • Contribute and give inputs to Regional Category Manager to leverage consumer, shopper and market data to generate ideas that fit consumers (for products, activations, experiences & services)
  • Lead on marketing activities to promote products and services, working with advertising and promotion team/agencies (BTL)
  • Lead the execution of BTL activities, such as consumer promotions, in-store, merchandising and interactive with the local marketing team support
  • Participate in communication assets development by providing local insights/inputs
  • Support marketing and sales team through category understanding
  • Daily tracking of all the touchpoints through metrics (Activations, distribution, visibility)
  • Work in synergy with distribution team
  • Negotiate contracts with vendors in close cooperation with Regional Category Manager
  • Create SOP & manual for activations
  • Managing & tracking budget to ensure ROI
  • Ensure best in class activations with high ROI and quality reach
  • Monitor sales and profitability of products and analyze business developments and market trends

Job requirements

  • Bachelor’s degree with 5 years’ experience minimum in marketing with FMCG as category or brand manager
  • Marketing experience (business to business marketing preferred) and demonstrated track record of accomplishments preferred
  • Knowledge of marketing mix and brand business cycle
  • Excellent commercial understanding
  • Proactive with innovative ideas to drive sales and achieve strong brand building
  • Must have strong interpersonal skills and leadership
  • Good tracking, analysis and activity planning competences
  • Ability to organize and manage multiple initiatives
  • Understanding of the market
  • Energize and leadership
  • Good communication and presentation skills
  • English speaking

Please apply exclusively through the application link within this job posting under reference of your salary expectations and your earliest availability. E-Mail applications will not be considered.

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