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The Coca-Cola Company recruits a Global Commercial Manager

The Coca-Cola Company recruits a Global Commercial Manager Appletiser


Location: Johannesburg, South Africa – ZAF

Job type: Full time

Availaibility: November 28- 2018

Position Overview:

This role supports the Global Commercial Lead for Appletiser in implementing commercial execution growth pillars with a 50% focus on SEABU and 50% Global Appletiser business. This role is responsible to drive Appletiser commercial performance in current markets & support global expansion. The role will also be accountable for overall business results & responsible to manage commercial metrics dashboards to provide commercial analysis and reports.
Function Specific Activities:

Key Duties/Responsibilities:

List the duties in order of importance:

  • Support the SAF team in developing commercial plans to drive Appletiser performance; including ensuring tracking and measurement of performance and plans and course correction when necessary
  • Support ECAF team in developing commercial plans to drive Appletiser performance; including ensuring tracking and measurement of performance and plans and course correction when necessary
  • Support global expansion priorities for Appletiser
  • Appletiser global performance tracking and reporting including BP consolidation and tracking
  • Channel development guidelines for key channels (On Premise and Grocery)
  • Define RGM principles that support the value growth of Appletiser globally including premium pricing guidelines and pack architecture
  • Analyse sales, marketing, finance and other reports to gain insights into how to improve performance and maximise growth and develop viable commercial solutions
  • Attend country status meeting and country visits as agreed with Global Commercial Lead to support business development

Communication complexities

  • Communicate across all business units and bottlers globally with the relevant commercial and marketing resources in those BU’s and Bottlers to align on status, opportunities and plans
  • Alignment with Global Appletiser Maketing and Technical / R&D resources
  • Be able to facilitate discussions between between SEABU Finance and BU finance
  • Need to develop a value equation and clearly communicate to engage bottler to collaborate in capability evolution. Some hard discussions are expected as currently bottler is accountable for capability development with low KO input.
  • Ensure SAF, ECAF and SEABU strategic big bets deployment through correct commercial capabilities integration and keep track of evolution.
  • Ensure balance between SEABU and Global priorities and work output


  • Analysis of system profitability based on agreed value chains and CSE’s in conjunction with discussions with the relevant BU’s and markets
  • Pack and pricing alignment discussions with relevant BU’s and Finance teams
  • OBPPC architecture assessments
  • Launch plan proposals focused on key channels and customers supported by relavant RTM
  • KO and Bottler DME availability
  • System resourcing against the brand in country to ensure support to launch and drive the Appletiser business
  • Have a full undertstanding of shopper, market, customer insights to develop strategy and to define long term trends and opportunity/risk
  • Developing bespoke Appletiser Commercial toolkits with granular detail on execution elements based on insights and trends
  • Judgment and Decision Making

Innovation : List duties for creating/changing processes, systems, products. Indicate this job’s responsibility for creating or changing processes, systems or products. Be specific. Innovation is not limited to R&D.

  • RTM and supply point assessments to support global expansion
  • Pack architecture opportunities to support revenue realization
  • Customer and shopper innovations

Required qualifications

University/Bachelor’s Degree

Functional Competencies

  • Holistic Understanding of the KO system. Strategic and structured mindset but identifies and address operational and technical constraints and market impact per category per channel.
  • Financial proficiency and value chain understanding
  • Shopper, customer & customer knowledge in the focus channels of On Premise (direct and indirect) and Grocery
  • RGM fundamentals focused on unlocking value in premiumisation
  • Builds a healthy and efficient network across major stakeholders to ensure best practice sharing and common learning.

Cultural diversity : Please describe any language, ethnic or culture differences the incumbent faces in the job. List any supervisory or Company spokesperson responsibilities that the role has

  • The role needs to impact several levels in the KO System in leadership and operational roles so it has to have the ability of adapting different leadership styles.
  • Usually multi-cultural teams in BU, Global account teams, SAF and Bottlers so a great awareness of cultural differences need to be in place.
  • Need to build network within the Channel strategy community world wide.

Travel requirements : Indicate the annual percent of time that the job requires overnight travel or day trips. Please include the nature and geographic scope of the travel requirements

  • Internal South Africa travel – 20%
  • International country visits (trade visits, market review) -20%

Job Requirements:

Years of Experience: 5-7 Years Experience

How to apply

Please, click here to apply by November 28- 2018.

The Coca-Cola Company recruits a Global Commercial Manager Appletiser

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